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What Is Bandwagon Effect?

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Bandwagon effect is one of the well-known and understood cognitive biases (CLICK HERE if you don’t know about cognitive bias).

Have you ever skipped a video on YouTube because it had more dislikes than likes?  Remember the Facebook page that you didn’t hit “Like” because it didn’t have much of followers? Ever thought why? It’s because you were cognitively biased.  You decision to not watch the video or not follow the page was based up on the perceived unpopularity.  Since it didn’t have much like, you thought not worthy to watch or follow and decided to skip without even giving a try.  This phenomenon of liking or disliking something purely based on what others in general have done is called Bandwagon Effect.

The bandwagon effect is a psychological phenomenon in which people do something primarily because other people are doing it, regardless of their own beliefs, which they may ignore or override. — Investopedia

This psychological phenomenon has wide implications, especially in marketing and politics.  “People generally like or do whatever everyone else in majority are liking or doing” is the core mantra that marketers and political strategists go with to position their products/services or agendas.

We are constantly being attempted to be manipulated using the bandwagon tendency in us.  In a natural state, it’s not that bad to follow the herd, because you will save time, and reduce risk, and fit into the crowd for doing what everybody doing.

But now imagine, crowds are bought except you yourself.  Or say, with vested interest acted like a crowd to influence you.

To put in simple perspective, you went to a market to buy something.  There was this shop where everyone seems buying, and you didn’t know all those customers were actually not real customers, but rather pretending to be to influence you.  Or say, there is this Facebook page with lots of Likes, but those likes were bought ones.  Or say, a youtube video with million views but was actually a bought one.

In today’s world of money and technology, it’s not really hard to influence humans.  However, it’s not hard to not let anyone influence your decision-making or judgment.  It all starts from self.  Ask yourself, do you really like it or not, do you really want it or not, do you really doing it for yourself or not? Keeping yourself in center, doing or liking per your own desire, for your own reason, per your own need, is all you need to do to not be cognitively biased with Bandwagon effect.

Not liking someone (Trump, Justin Bieber, etc) because of their ideologies or works is one thing.  Not liking them because others are disliking them is bandwagon effect.  Same with wanting iPhone because you genuinly like iPhone is one thing, and because others are liking is, Bandwagon Effect.

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Style Tips For Dressing Better

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The sharpness of your wardrobe is always upon the details.There are small things that need to be considered in order to stand out of the crowd and look peculiar.Though most of the people try and make the dressing part complicated I want to simplify this and put this into following points.

1.Know Your Body:

Your body is your workplace , your experimental garage and you need to know your body properly before you put something on. You have to have a proper knowledge about your body before putting in or even buying any clothes. Mainly I classify men body into following basic types:
  1. The Heavy Lifter: They have a broad trunk along with large legs and wearing simpler wardrobe makes you look fat rather than fit.
  2. The Fit Athletic: This is the god of styling shapes as for you guys anything that goes in fits well. Try to accentuate the body that you have been working at with slim fit and normal fits.
  3. Chubby Cute: You guys are quite have hit the fat mark above athletics with a little beer belly.
  4. Big Sized: Big boned or Obese is what people usually refer this stage but I want to call this as slightly oversized.The best will be the loose fits but the styling is yet possible.

2.Buy What Fits:

Always buy clothes that fit you.When you walk into a store look for what you want then try a size. If you are a Large, try a medium once. Most of the men here in Nepal do not consider the size of what they wear but you need to. I admit that all the clothes do not fit out of the rack but tailoring is always a second option. For better fits try branded showrooms,they give a good value for the wear. If you are on a budget, try some stuff at the branded stores at least, that will give you a plain idea about how clothes should fit.

3.Plan Your Wardrobe:

Have you even been in a hurry,then put what came in your hands and left. Yes! I used to be the same but after I started planning my wardrobe the night before I never worry about it anymore. Sometimes the special piece of clothing is hard to find in a rush and we end up looking below our expectations which hurt confidence. So,try planning what to wear the night before. If you have shirts to wear press them properly, look if there are any loose buttons or stitches and for special occasions try the whole outfit, it will give you an idea about how you are going to look and how you ought to express.

4.Emphasize On Your Body:

Caring for your body for clothing is like designing your house for painting.Not all of have great looking houses but in the presence of necessary infrastructures we can build a better house and styling it is our artwork. So your body needs to be ready for styling at first. I suggest everyone stay fit and in shape so that you guys can dress effortlessly. Care for your body shape.

5.Follow Models Of Your Shape:

There are thousands of models out there and many of them resemble your shape and complexion. The models have clearly better ideas for dressing then you guys so following them can be helpful.Keep your body measurements and search for people out there. Talking about myself I have a broad shoulder and tapered lower body and I end up looking like a heavy lifter so I follow professional athletes like Triple H and also Sylvester Stallone.
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How To Encourage People To Conserve Energy?

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By 2020, global population will reach 8 billion and GDP will rise to $80 Trillion. Along with this, there will be surge on internet user reaching half of humanity. Energy demand and consumption synergies with this trend. However, Fossil fuels shall still remain most favorite source of energy for most of the mankind activities and with fossil fuels comes repugnant gift i.e. Climate Change. This is where dire need of conserving energy and change in its usages pattern comes into force and our effort to motivate single individual will have butterfly effect. In a very (un)surprising, dealing with climate change is not really what motivates people, something else is.

Human being have tendency to not to act when they feel like they are being enforced or when things do not reach their sentiment and touch bottom of their heart. If we continue to talk about climate change and global warming, there will barely touch emotion and create connection which are critical for people to act. Only when emotion are touched, close connections are made, people will start connecting dots. A very good news is many multinational companies are using this technique of reaching out people’s emotion to sale their products globally. This similar tactic is what we need to adapt if we really want people to stand up for conservation of energy. Emotional drives can be showing interconnection of our complex relation of climate change and its effect through our energy consumption habit in more simplified manner. Like how load shedding on developing countries for children preparing their future while we leave our internet-connected gadget on sleep mode or computer on even for useless time. Such emotional stories hit inner core of heart and compel people to act.

Another more effective way is related to habit and general human temperament this largely encompasses “impression and showing of how good we are” to promote energy saving behavior. In today’s time, where no one wants to remain anonymous smarten, it’s time we create visible incentives and start providing credit to those who are actually saving energy or minimizing their usages. This could be simple initiation by municipality or Energy Distribution Authority to provide “star card” as reward for conservation or lesser conservation of energy. Higher the stars, better the household’s effort on conservation of energy. Such star card could be used for varieties of purposes like getting discount on state-produced products, organic food, etc. Another method could be hanging around shiny metals of different color with unique representation hanging on gateway.

In similar manner to impression, another tactic to change paradigm of consuming energy and shift it more towards conserving is to play with “Social Status” concept of people. People often consider certain trade as symbol of status and certain as not. This is perfectly depicted by smart phone phenomena of recent time. What was considered ‘status symbol’ half a decade back has now become part of everyday life and they are being available at very reasonable prices as well. It might take some time, but making Solar Roof a status symbol at beginning and then ‘part of life’ could tremendously help us in farming our own energy. “Solar Roof” can be gifted for those who conserve energy well above their targeted goal as a part of this initiatives and start creating wave of campaign on ‘Solar Roof’ as higher status symbol.

“Carbon Trade scheme” like concept can also be adopted to encourage people to conserve energy. People can be provided with goal to minimize their consumption of energy based on their past energy consuming habits. The difference between their past and current consumption can be used as ‘energy stock’. Like Carbon stock, such energy stock could be sold to those who are unable to change their consumption habit. This will in one hand reward those with interest in saving energy and encouraging their conservation habit meanwhile make “unnecessary energy consumption” a luxury to those who are not able to change their habits. It will create win-win situation to both team and latter being highly encouraged to conserve energy to shed off the ever increasing price.

In addition, we can often find how deeply religion is rooted to billions of people irrespective of religion they follow. Such strong belief and faith on religion could be smartly used to change habits of followers and drive them into conserving energy if Leaders like Pope Francis from other religion preaching for energy conservation are also highlighted by mainstream Medias.

While selling facts might seem tangible to encourage people to save energy. Such counts for really far lesser population. With human psychology strongly effecting individual’s action, if we emphasize on reaching out emotions, hitting temperament and what they actually believe in, we can ease our way to encourage people to conserve energy.

-Rahul Acharya
Agriculture and Forestry University

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What Is Global Entrepreneurship Week?

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Global Entrepreneurship Week (GEW) is the world’s largest celebration of innovators and job creators, who launch startups that bring ideas to life to drive economic growth and expand well-being. The initiative kicked off in 2008, launched by former UK Prime Minister Gordon Brown and Carl Schramm, the president and CEO of the Ewing Marion Kauffman Foundation. Since then, it has grown to 160 countries—with nearly 20,000 partner organizations planning more than 35,000 activities that directly engage more than 10 million people.
During one week each November, GEW inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators. These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors and even investors—introducing them to new possibilities and exciting opportunities.
The GEW 2016 focuses on five major themes: namely, Investors, Youth, Women, Cities and Scale-Ups. This year, Samriddhi Foundation, an independent economic policy think tank that works to facilitate discourses on pragmatic market based solutions for a free and prosperous Nepal, will be marking GEW 2016 in three particular themes from the five: Investors, Youths and Cities.
GEW Youth celebrates and shapes the next generation of entrepreneurs through activities and competitions to help them sharpen their skills and connect them to potential cofounders, mentors and even investors. The aim is to highlight powerful voices and ambassadors that promote the increase of young entrepreneurs; events, activities and competitions targeted toward youth in entrepreneurship.
GEW Investors provides an opportunity for early stage investors to build and strengthen their entrepreneurial ecosystems – helping to enhance connections with startup communities and policymakers alike. Again, the aim is to outline powerful voices and ambassadors that increase awareness of the importance of investors in startup ecosystem dynamics; events, activities and competitions that engage investors.
GEW Cities explores widespread efforts by policymakers and startup communities alike to support the development of local entrepreneurs, ensuring they have access to the connection and resources necessary to help them launch new startups that provide jobs, generate wealth and disrupt local industries.
This year’s Global Entrepreneurship Week 2016 is kickstarting from November 14 to November 20, 2016.
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